For Nirmana Réflexologie, a new Swiss reflexology practice, I focused on creating a brand identity that resonates deeply with the essence of reflexology. The serene blue and white shell logo was chosen for its subtle reference to reflexology through the universal spiral shape, symbolizing calm and healing. This choice solved the challenge of moving away from a traditional foot logo to something more unique and meaningful.

To complement the brand, I designed a modern trifold brochure. My aim was to create a minimal yet impactful design, using layered images and large, stacked titles to effectively communicate the benefits of reflexology. Including a portrait of the practitioner and contact information ensured easy access for potential clients. The brochure’s clean, professional aesthetic not only captured attention but also reinforced the brand’s identity.