This project presented a unique opportunity: translating the rustic charm of a homegrown, all-natural concentrate into a label that reflects its premium quality. I opted for a minimalist label design, allowing the product’s natural essence to shine through. A block print illustration of the key ingredient adds a touch of handcrafted authenticity. A gradient color scheme that infuses the design with modern elegance and a touch of unexpected flair. The final design bridges the gap between the product’s artisanal roots and its potential for broader appeal.