For Nirmana Réflexologie, a new Swiss reflexology practice, this holistic practitioner branding project started before the business even had a name. The client had originally wanted to name the practice after his son, but a few real issues with that direction led to a different approach — brand naming became part of the project itself, and “Nirmana” was the result.

The client’s first instinct for the logo was a foot — the default symbol nearly every reflexology practice reaches for. I made the case for something that would actually stand out: a serene blue-and-white shell, its spiral echoing the universal spiral shape used in reflexology itself, while carrying a deeper layer of meaning — the sea, motherhood, and a fingerprint, folded into one mark. It solved two problems at once: real differentiation in a market full of foot logos, and a symbol substantial enough to build an entire reflexology branding system around.

From there, the project grew into a full identity: business cards, a printed pamphlet, and a complete website — including copywriting, and a photoshoot at the practitioner’s own studio, capturing the space and his hands at work during a real session. I continue to host and maintain the site.

Holistic practitioner branding like this is one part of the branding, web design, and naming work I offer. See the finished identity at Nirmana Réflexologie.