product label Design - Valley clayplain
Product label design that embodies the heart and artisanal spirit of Valley Clayplain Forest Farm.
This herbal product label design project covered four signature Valley Clayplain products — elderberry syrup, elecampane honey, and lion’s mane double extraction tincture and Black Currant Jam. Each label features a subtle line drawing of the primary herb, etched softly behind the text, giving a subtle, timeless quality. The design balances a handcrafted, small-batch aesthetic with clean, professional typography, ensuring essential product details stand out — this artisanal label design approach was key to matching the farm’s existing identity. A cohesive color transition guides the eye from product highlights to care instructions, while a unified layout for description, ingredients, and dosage on the back streamlines both production and everyday use. These labels align seamlessly with the farm’s existing branding, creating a visual identity that feels both earthy and refined — perfect for discerning customers seeking local, natural remedies.
Herbal product label design is one part of the branding and print design work I offer. See the full product line at Valley Clayplain Forest Farm.
SHARE
client
Valley clayplain forest farm
date
december 2024
categorie
PRODUCT DESIGN
review
“We are absolutely thrilled with Will’s job crafting these labels for our new products! With very little prompting, he created an aesthetic that matches our brand identity. He was responsive to our feedback and provided us with knowledgeable suggestions to improve the overall design. We’re grateful to have worked with such a talented designer.”
Questions About This Project
What's involved in product label design for a small farm brand?
Balancing a handcrafted feel with real production needs — labels here needed to look artisanal while still cleanly organizing description, ingredients, and dosage information on the back.
How do labels stay consistent across a growing product line?
By sharing one visual system — a consistent illustration style, color transition, and typography — so each new product feels like part of the same family rather than a one-off design.
Do labels need to match a brand's existing logo and identity?
Yes — these labels were designed to align seamlessly with Valley Clayplain’s existing farm branding, so the product line and the farm’s overall identity read as one cohesive brand.